Search Engine Optimization

Looking for a local Canadian SEO company in the Kelowna / Penticton area?  On Fire Marketing not only knows search engine optimization, but also the needs of businesses in the Okanagan region.

What can On Fire Marketing do for your company?

  • Website design and development with search engine optimization as a primary focus.
  • Graphics and logo design.
  • Copywriting and content creation.
  • Increase traffic to your website.
  • Increase your sales.
  • Help you build a database of customers who are interested in purchasing your products.
  • Mobile marketing, app development and much more…

At On Fire Marketing we have a proven SEO system that gets results.  To find out how we can help improve your search engine rankings contact us and ask for a free quote.

Canada Toll Free: 1-888-291-4391

Mobile Marketing

Lets image you drove across town looking for a particular business.  When you get there you see that they have boarded up their windows and a  ”out of business” sign in hanging on the door.  You still need whatever it was you would planning on getting so now what?

1) You have a mobile smart phone so you look do a search for the kind of business you are looking for.  Several prospects show up in the google places listings.  You read some of the reviews and pick the one you like.  There is a map showing the location of the business so you quickly drive over there get what you need.

2) You don’t have a mobile phone so you drive to the nearest gas station and ask for their yellow pages.  You look up a business, write down a few of them and then ask for a map so you can check them out.  Unfortunately the gas station ran out of maps so you drive to the other end of town and get one from the information center.  You then spend a while driving around and checking out the various businesses until you find one that looks promising.

The point I am trying to make is that the yellow pages is dead.  With more and more people using mobile phones to access the internet the less effective the yellow pages are.  After all how many people drive around with a copy of the yellow pages in their car.  When your on vacation a mobile smart phone allows you to look up restaurants,check their menus, and read reviews.  Very convenient.

As an advertiser it is critical to the life blood of your business to market effectively.  By marketing online you can reach more people and connect with them through email, mobile phone opt-ins, and many other ways.  All of your online advertising is also fully trackable.  If someone clicks to phone you on your website you will have a record of how many calls you received through your website.  You can monitor how your customers found you and then modify your online marketing plan to reach your customers more effectively.  Also unlike radio or newspapers any work you do online to market your business can be permanent and continue to serve you for years down the road.  The return on investment is much better than other forms of traditional advertising.

Businesses need to adapt to remain competitive in todays marketplace.  Is it time you took advantage of marketing online?

Contact On Fire Marketing to find out how we can create a online marketing plan, and put it into action for you.

Penticton Website Designer – What You Need To Know Before You Have Your Site Built

Looking For A Penticton Website Designer?

Having a website to promote your company and your products or services is an excellent idea, but there are some very important things you should know before you hire a designer to build your website.

Websites Are Useless Without Traffic

Having a website is only the beginning of marketing online.  Just because you have a site it does not mean that your customers will be able to find you when they search online.  If nobody can find your site then you might as well not even have one.  A lot of people realize this after it is to late.  They have already paid a designer to build their site and then they find out that it is going to cost them even more money to have their site optimized for the internet.  After shelling out a thousand dollars or more, finding out you have to spend even more money is the last thing you want to hear.

When searching for products or services online people rarely look past the first page of the search results.  To make sure that your site is on the first page you must have a clear idea of your target market, and the keywords they would use to search for a business such as yours.  This is something you should do before you even have your site designed so you can optimize your websites content and structure.

With your list of keywords you can then have your site designed in a manner that will get you target traffic from the search engines.  These keywords should be included in the code of your website so the search engines know what your site, and each page of your site is about.

Once your site is designed you may still require on going internet marketing to maintain, or improve your search results.  It is best to hire a search engine optimization expert to help you with this.  You might want to shift some of your offline marketing budget to be used for SEO.  Newspapers, Yellowpages, and radio have become less effective in recent years, and the money you are currently spending on these traditional marketing methods would likely give you more bang for your buck if switched over to a SEO budget instead.

How Much Should I Spend On Website Design?

It really depends on what you need, but the average price for a basic custom designed website is $1,000.  Any custom features will increase that price.

You may of seen ads on TV where you can get a site for much less.  These sites are template based and do poorly in the search results.  With a template site your site will never be found by your customers.

You should spend as much as you can afford to have your website designed.  Your website  will be an asset and once it is built it will give you years of value.  If you are on a tight budget, but still want a website that does well in the search engines there is an affordable solution.  For $399 you can have a custom website designed that is fully optimized for search.

$399 Website Benefits

Search Results

The $399 sites do excellent in search.  With the money you saved you can put it towards SEO, giving you an advantage over your competitors.

Content Management

If you hire a designer to build a site for you chances are it will be a static website.  This means the site never changes, or if you need to make a change you have to pay your designer to do it for you.  The $399 sites come with a content management system.  A CMS allows you to easily update your site whenever you want.  This gives you full control.  It also allows you to make changes anytime, and add additional content easily.   The search engines love it when you add new content so this is a major benefit.

Upgradable

You can add features to your site as needed.  For $399 you get a starter site.  If down the road you decide you want additional features, like an online store for example, then you can easily add on the desired feature in the form of a plugin.  Most of the plugins are free.  Some you might have to pay for but the cost is very reasonable.  Installing the plugins is very easy to  do yourself, but  if you would rather have someone do it for you the cost is quite low.

Hosting

You get your first months hosting for free.  After that it costs $32 per year.

For more information on hiring a Penticton website designer, or having your current site rate higher in the search engines contact On Fire Marketing.

Kelowna SEO

Are you a Kelowna business looking for affordable SEO? On Fire Marketing helps local Okanagan businesses achieve higher search engine rankings through optimized on page content, title tags, meta tags, robot files, and site maps.

Once your site is optimized for search On Fire Marketing makes sure that your site is submitted to the major search engines, and directories. On Fire then creates backlinks that point to your site from other sites with related content.

Each site is optimized on a case by case basis so to find out what On Fire Marketing can do for your company contact us and ask for a free website analysis.

Search Engine Marketing For Okanagan Businesses

As a SEO specialist the first thing I do for you, my client, is identify your needs. I am not going to sell you something you don’t need, and I am not going to take your money if I don’t think I can’t help you.

To get a good idea of where you stand in your marketing plan I get you to fill out a questionnaire. There are over 80 questions that I will need you to answer but don’t worry it isn’t as bad as it sounds. It won’t take you more than 15 minutes.

Once you have filled out this questionnaire you are going to have a really good idea of what you have neglected in your marketing efforts and what you should begin to focus your time and money on.

Even if you decide you don’t want to use my services I highly recommend completing this part of the process.

Now that you and I both know what your needs are I can go ahead and come up with a search engine marketing plan.

If you have a website already I will analyze it. This gives us a baseline so once we begin marketing your website online we will be able to see the progress that we have made.

If you don’t have a website that is a good thing. It is best to have a plan in place before your get your website built. If your website is not going to reach your target market then it is just a pretty gimmick to show off with. When I develop a website from scratch I take into account a lot of different factors and these vary from business to business. Some things are the same no matter what your business is, such as your title and meta tags, site map, and website content. I make sure all of those on page factors are optimized so you have the best chance of getting found in the search engines, and I make sure this is all in place before we even begin to work on the design. I’ll be honest, as a search engine marketer design is secondary. I love beautiful websites as much as anyone but in my business what counts is that your potential customers can find you easily when they search online using your keywords. You can still have a pretty site though, thats something I contract out to people who are absolutely brilliant at creating amazing looking designs.

Once your site has been optimized thats when I get to work on getting targeted traffic to your website. I use a wide variety of tactics to do that, but first I concentrate on the basics. We claim your google places page and do the same with yahoo and google. Then I submit your website to the major directories and search engines. After that I begin the process of building web 2.0 properties and creating off site content that links to your website. I have a few other tricks up my sleeve to keep it fresh. There is always something that can be done to improve your search rankings so I just keep plugging away at it. Once the basics are taken care of there are different directions we can go with it.

I then keep you up to date with what I am doing and the kind of results we are getting. It is quite possible that you will see results within days. Depending on the plan you sign up for you will receive progress reports monthly or bimonthly. Sometimes it will take a good 3-4 months to get a good idea of where you stand in search and thats why I recommend signing up for at least that long. I understand that not everyone wants to commit for that long so I give you the option of going month by month to start.

Once you get me on your team I take your search results personally. I am like a dog who won’t give up his bone. I want to see you get to the top. If your not on page one for your search terms I can’t even sleep properly. I just want to get you there and then keep you there.

Contact On Fire Marketing for your free website analysis and then we can get to work on making your website beat out your competitors in the search engines.

SEO – How Much Is It Going To Cost?

If your website is not reaching your target audience then you have probably considered hiring a SEO company to boost your search engine rankings. Prices for SEO specialists vary a great deal. If you just need a little boost and have done little to no SEO on your website then submitting your site to directories and search engines is a good start. It is very inexpensive and can be done for about a hundred dollars.

The very first thing that should be done is an analysis of your website, the keywords your wish to target, and your top competitors. At On Fire Marketing we offer this as a free service. Contact On Fire Marketing to have this done for you. We also include a plan of where to start and how to continue in your SEO efforts.

After you have established where your site stands in relation to your competitors you should ideally have a monthly SEO plan. You can expect to pay a minimum of $250 per month or anywhere up to $5,000 monthly. At the low end you can have a small site with around 5-10 pages optimized for search with the creation of back links through a variety of tactics including article marketing, press releases, video creation, directory and search engine submission, and the use of web 2.0 properties. The higher your budget the more that can be done, and the more effective the process. At the high end your SEO specialist will be working full time creating a buzz for your website using the above methods plus other SEO tricks and tactics that are tailored specifically to the needs of your business.

SEO is a relatively inexpensive way of marketing. All of the work that is put into your site and promoting it will serve your business for years to come. When compared to traditional marketing methods such as newspapers, radio, and television, SEO gives you tremendous value for your money.

Contact On Fire Marketing to work on your sites SEO and watch your site soar to the top of the search engine rankings.

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